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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - One Word and Nine Meanings: Window Treatment Installer Tips
Send Us Your Questions & Feedback!
Episode Summary
In this unique episode, Roger Magalhães shares an inspiring concept for window treatment installers: “one word, nine meanings.”
Sparked by a thoughtful Christmas card, Roger explores the word GRATITUDE and how each letter stands for a core quality that defines the best pros in the industry.
- G: Great – Always aim for greatness and exceed expectations in your installations.
- R: Resilient – Adapt and bounce back when things don’t go as planned.
- A: Adaptable – Stay flexible and find solutions in any situation.
- T: Trustworthy – Build trust with clients by respecting their homes and privacy.
- I: Insightful – Understand products and projects deeply to answer clients' questions competently.
- T: Thoughtful – Plan ahead and make installations seamless for all involved.
- U: Uninhibited – Be open and confident with new clients or installation challenges.
- D: Dependable – Reliability is vital to both the business and client satisfaction.
- E: Engaging – Connect and communicate with clients, designers, and suppliers.
Roger reminds listeners that window treatment installation isn’t always seen as essential, but it’s valued, specialized work. He’s always grateful for the opportunity and aims to pass along lessons learned through his years of experience.
Key Sections & Timestamps
[0:00] Intro
[1:28] The meaning of “Gratitude”
[2:26] G for Great
[2:57] R for Resilient
[3:51] A for Adaptable
[4:48] T for Trustworthy
[6:43] I for Insightful
[8:07] T for Thoughtful
[9:42] U for Uninhibited
[12:06] D for Dependable
[13:08] E for Engaging
Call to Action
What does gratitude mean for you as a pro? Listen, reflect, and consider which of these qualities you’ll bring to your next installation.
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com