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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - Seven Way To Put Safety First In Your Window Treatment Business
Send Us Your Questions & Feedback!
Episode Overview
This episode dives deep into a critical but often-overlooked aspect of success in the window covering industry: SAFETY.
Roger Magalhães uses his decades of hands-on experience to break down seven actionable strategies for putting safety first (for yourself, your clients, and your business) as a window treatment installer or dealer.
He shares real-life lessons—including stories about costly mistakes—and practical tips for both new and veteran pros. Whether you’re loading a van, selecting cordless window treatments, or navigating tricky installations, this episode can help you mitigate risk, protect property, and operate professionally.
Key Safety Strategies Discussed
- 1. Protect the Numbers - Always verify your measurements and calculations carefully. A single digit can make the difference between a seamless installation and a costly error for both you and your clients.
- 2. Measure Twice, Pay Once - Don’t rush measurements—get them right the first time. Roger recounts a lesson from a job on an island, where one mistake meant days of lost time and extra expense.
- 3. Enough Insurance - Don’t see insurance as a cost—see it as an investment. It shields your business, your team, and your clients from unexpected mishaps.
- 4. PPE (Personal Protective Equipment) - Always use the right safety gear on the job to prevent injuries.
- 5. Influencers - Recognize that your actions could set examples—both good and bad. Promote and practice safe procedures at all times.
- 6. Protect the Little Ones - Cordless window treatments aren’t just a trend—they’re a must. Always consider child and pet safety in every project, both by code compliance and best practices.
- 7. Secure the Load - Properly load and organize your van. A careless approach can compromise both product integrity and personal safety.
Why Safety Matters
Even a small misstep can spark “big problems,” risking damage to the homeowner’s property, your company’s reputation, or someone’s personal wellbeing.
Roger emphasizes: never cut corners. Taking the correct route, even if it takes a few more minutes, always leads to better results and a safer business.
Call to Action
How do YOU prioritize saf
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com