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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - Virtual Window Treatment Installer Pro a.k.a. VIP Card
Send Us Your Questions & Feedback!
Episode Overview
In this episode, Roger Magalhães introduces the Virtual Installer Pro (VIP) Card—an innovative service for window treatment professionals seeking expert support and mentorship.
The VIP Card grants installers, dealers, and anyone in the trenches of the window covering industry direct, flexible access to seasoned guidance for installation questions, troubleshooting, and tips—without fear of judgment or feeling “stupid.”
Roger was inspired by his own experience with a virtual assistant who enabled him to buy time in advance rather than paying per task. He adapted this concept to the window coverings trade, creating a practical, supportive service for the community.
VIP Card - How It Works
- Buy Time in Advance: Choose from packages (1 hour to 25 hours) that can be redeemed for troubleshooting, Q&A, and expert advice throughout a year.
- Regular Updates: Users receive ongoing statements showing hours used and balance remaining.
- No Stupid Questions: The service is a judgment-free space for professionals looking to learn and solve problems efficiently.
- Package Options & Expiry
Bronze: 1 hour, 9-month expiry
Silver: 5 hours, 12-month expiry
Gold: 10 hours, 15-month expiry
Platinum: 25 hours, 24-month expiry - The bigger the package, the better the savings. This tiered approach gives flexibility for different business sizes and needs.
Who Should Use It?
Window treatment installers
Dealers and retail owners
Interior designers new to the trade
Anyone who wants on-demand help and professional confidence
Key Benefits
- Affordable, on-demand expert advice from an industry veteran
- Encourages continuous learning and skill development
- Frees pros from hesitation and fear of “stupid” questions
- Strengthens professional confidence and business results
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com