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No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - Don't You Dare To Ask Me That!: Window Fashion Industry Advice
Send Us Your Questions & Feedback!
Episode Overview
In this candid episode, host Roger Magalhães takes listeners through his personal struggles and growth when it comes to using social media for his window covering business.
Despite years of industry expertise and enjoying real conversations with customers, Roger admits that “playing the algorithms” and crafting engaging content has been a challenge.
The episode highlights major hurdles and “don’t you dare ask me that!” moments, from unreliable social media partners to difficult collaborations. Roger recounts working with people who either disappeared or didn’t follow directions, causing frustration and missed opportunities to connect with audiences authentically.
Now, Roger shares a breakthrough: partnering with Emily Moore and Lingows Media in Denver, who finally deliver an experience that honors his vision—and puts the client’s needs first. This story becomes a crucial reminder for anyone in service industries: The business isn’t about you. It’s about your customer.
Key Points and Insights
Social Media Headaches:
Finding trustworthy, communicative help for social media can be incredibly difficult and stressful.
Past collaborators either ghosted or failed to let Roger approve posts before publishing—an experience many business owners will relate to.
Successful Partnership:
Working with Emily Moore and Lingows Media was a game-changer: They listened, respected the business vision, and made Roger feel understood—finally aligning social efforts with company goals.
Lesson for Service Professionals:
No matter your trade, never forget: your business exists to serve customers. Approaches that revolve around client needs will always win out.
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com
