No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#17 - Level Up Your Business: Goal Setting, Brand Clarity, and the Roger Magalhaes HUB
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In this episode, Roger , window coverings expert, owner of Shades In Place & Trading Up Consulting, shares actionable goal setting strategies for business owners to grow in 2026. Discover how brand clarity, unified vision, and lessons from the window coverings industry can help you achieve your entrepreneurial goals.
Episode Highlights
- Goal Setting for Business Owners: Roger reveals his approach to setting clear, achievable business goals for 2026 and how these strategies have helped him succeed in window coverings, consulting, and beyond.
- Building Brand Clarity: Learn how Roger’s new HUB brings together his window coverings business, Trading Up Academy consulting, podcast, and book projects under one cohesive brand. Find out why clarity and alignment are essential for business growth.
- Window Coverings Industry Insights: Hear Roger’s perspective as a trusted window coverings dealer and installer, and how industry experience shapes his approach to business and goal setting.
- Entrepreneurial Journey: Roger discusses the evolution of his brand, the story behind his new personal logo, and how staying resilient and adaptable fuels long-term success.
Keywords: goal setting for business owners, window coverings expert, brand clarity, Roger Magalhaes, Trading Up Academy, business growth, 2026 goals, entrepreneurial journey, consulting, podcast, business tips, window coverings industry.
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🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
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🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments