No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#16 - The Delta Airlines Effect: Building Customer Loyalty in the Window Covering Industry
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Episode Overview
What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value.
What You'll Learn
The Personal Story
- How Roger accidentally became a Delta loyalist (hint: it started with convenience, not intention)
- The Christmas 2022 snowstorm that changed everything
- Why Delta put him on a competitor's flight to take care of him
- The small gestures that create lasting loyalty: handwritten notes from pilots, surprise gift cards, and VIP treatment
The Business Lesson
- Why being the "cheapest option" attracts price shoppers who disappear at the first discount
- How to position yourself as the "Delta Airlines" of your market
- The difference between customers and loyal clients
- Why better margins and better clients go hand-in-hand
How do you want your window treatment business to be perceived in 2026?
As the cheaper alternative—or as the Delta Airlines of your market?
There's no wrong answer. But understand this: the cheapest option doesn't create loyalty. It creates price shoppers who question your expertise and vanish the second someone undercuts you.
Being the "Delta company" means raising the bar. Charging more, yes—but also earning better margins, attracting better clients, and building relationships rooted in trust.
Perfect For
- Window treatment installers tired of competing on price
- Blind and shade dealers ready to attract premium clients
- Installation professionals who want to elevate their client experience
- Anyone in the window covering industry wondering if loyalty programs actually work
- Trade professionals looking to end 2025 strong and start 2026 even stronger
Inspiring Blog: https://www.tradingupconsulting.com/building-customer-loyalty-premium-service/
Hashtags: #NoStringsAttached #TradingUpConsulting #TradingSecrets #WindowTreatment
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
