No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#15 - Tears, Dust & The Team
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Episode Summary
In this powerful post-Thanksgiving episode, Roger gets real about the year that pushed every limit, slammed every boundary, and tested every ounce of grit. Between closing down 20 years of Boston business, rebuilding life and work in Tampa, surviving construction chaos, hurricanes, inspections, delays—and somehow still serving clients across two states—2025 wasn’t just challenging.
It was emotional CrossFit.
But this episode isn’t about struggle. It’s about support, teamwork, gratitude, and the people who kept the ship afloat when the storms hit hardest.
In This Episode, You’ll Hear About:
🏚️ Closing Boston: More Than a Business Move
The emotional weight of packing two decades into a truck.
The memories, tears, scars, and lessons that didn’t fit neatly into boxes.
🌴 Tampa: The New Chapter That Didn’t Read the Manual
How building a life and business in Florida turned into full-contact construction therapy. Dust everywhere. Delays everywhere. Confusion everywhere.
💛 The People Who Became the Real Story
Ana – the quiet force, the anchor, the emotional ballast who held the home together while Roger held the ladders.
Lismar – celebrating 2 years of bringing order, clarity, and momentum to Shades In Place when everything else was chaos.
The Installers – the boots on the ground turning measurements into magic. Kevin, Mel, Ryan, Anthony, Doug, and the extended crew in both Boston and Tampa.
This was not the year of solo wins, it was the year of collective survival.
🧭 Why We Didn’t Sink This Year
Because of everyone rowing: partners, neighbors, clients, friends, and a couple angels disguised as contractors. The storms were loud… but the support was louder.
💡 The Lesson Roger Is Carrying Into Next Year
Courage is powerful, but courage alone is exhausting. This episode is a reminder that grit, yes but also gratitude, teamwork, community, and delegation are what carried Roger through the heaviest season of his life.
✨ Key Takeaway
“We didn’t make it because I’m tough. We made it because we are a team—
A very audacious, slightly chaotic, deeply committed team.”
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
