No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#9 - Window Treatment Pricing Strategy: How to Position Your Business for Premium Clients
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Stop underpricing your window treatment expertise and start attracting clients who value quality craftsmanship. In this game-changing episode, Roger Magalhaes reveals why the same bottle of water costs $1 at the supermarket and $5 at the airport. And what this pricing psychology means for your window covering business.
If you've ever struggled with price objections or felt frustrated by tire-kickers, this episode will transform how you position your services. Roger shares proven strategies for moving your business from the "discount aisle" to the "premium lounge" where clients appreciate your expertise and pay accordingly.
What You'll Discover:
- Why window treatment installers unintentionally limit their income by anchoring prices too low
- The psychology of perceived value and how location affects pricing power
- Practical steps to reposition your brand and attract high-value clients
- How to communicate your expertise as a premium experience, not just a product
- Real-world examples of strategic pricing shifts that increased profitability
Perfect for: Window treatment installers, custom blind dealers, interior designers, and home improvement professionals ready to elevate their pricing strategy and attract quality clients who value craftsmanship over cheap quotes.
Your expertise is a Ferrari. It's time to price it like one.
Keywords: window treatment pricing, custom blinds business strategy, window covering installer tips, premium pricing strategy, interior design business, motorized shades pricing, window treatment sales, home improvement pricing psychology, custom window treatments, professional installer business growth
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
