No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#9 - Window Coverings Dilemma: Supermarket or Airport Lounge?
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Your Expertise is a Ferrari; Let’s Ensure It’s Priced Like One
Description:
Have you ever noticed how the price of a simple bottle of water can vary wildly depending on where you buy it? This episode dives deep into the psychology of pricing and perceived value—why location, positioning, and the story behind your service can make all the difference.
In the world of window treatments, your expertise is not just a product; it’s a premium experience that deserves to be valued accordingly. I share insights on how many talented professionals unintentionally limit their earnings by anchoring their prices too low and how shifting your market “location” can elevate your brand and pricing power.
Whether you’re struggling with price objections or wondering how to attract clients who truly appreciate quality craftsmanship, this episode will guide you through strategic mindset shifts and practical steps to position yourself where your true value shines.
What You’ll Learn:
- Why pricing is about more than just numbers and competitors
- How context and anchoring shape customer willingness to pay
- The power of storytelling and crafting a premium client experience
- Finding and marketing to clients who value your expertise
- Aligning your brand and service level with premium pricing
- When it’s okay to be the affordable option—and when it’s not
If you’re ready to move your expertise out of the “supermarket aisle” and into the “airport lounge,” this episode is for you.
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
