No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
#6 - Orange Frames, Metallica Concert & Furniture Shopping: Customer Care Lessons for Window Treatment Pros
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Three seemingly unrelated stories, bold orange glasses, a Metallica concert, and an oversized couch, reveal one powerful truth about business: your brand isn’t what you sell, it’s how you make clients feel. Roger Magalhaes shares why making customers feel “relieved, seen, and taken care of” is the secret to building loyalty in the window covering industry.
What you’ll learn:
- Why customer experience matters more than product features
- How Metallica’s fan engagement teaches window treatment pros about service excellence
- The connection between bold personal choices and confident business branding
- Real-world examples of making clients feel valued and understood
Perfect for: Window treatment dealers, blind installers, interior designers, small business owners, and anyone in the home services industry who wants to create unforgettable customer experiences.
Make your clients feel seen and cared for.
🔗 Related blog: https://www.shadesinplace.com/orange-frames-customer-care-matters/
Keywords: customer care window treatment business, client experience blinds shades, building customer loyalty, window covering service excellence, home service business tips, customer service strategies, making clients feel valued.
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments
