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No Strings Attached – Untangling Conversations About Shady Topics
A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[BA] - From Beantown to the Sunshine Hustle: Loyalty, Legacy & a Leap of Faith
Send Us Your Questions & Feedback!
EPISODE SUMMARY
In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion.
WHAT YOU'LL DISCOVER
The Boston Legacy: How closing our Massachusetts shop after nearly 20 years felt emotionally, and why Boston will always remain the foundation of our custom window treatment business
Florida Expansion: Why the Sunshine State's unique lifestyle demands more than just blinds and shades—we're expanding into motorized screens, retractable awnings, and hurricane shutters to meet our clients' needs
Team Evolution: How our dedicated professionals like Brian and Chris continue serving our loyal New England clients, while Kevin's move to Tampa created the perfect opportunity for Shades In Place to expand south
Professional Growth: My journey pursuing a Florida contractor's license to ensure we install every product with the same quality and attention to detail our clients have come to expect
Creative Renaissance: How Florida's change of pace has given me the mental space to finally write my book "Courage Attracts Luck" and revive this podcast to share more window wisdom
KEY TAKEAWAYS
"I may have moved to Florida, but Boston never moved out of me. No matter which zip code you're calling or emailing from, I've got you covered with premium window treatments. And yes—pun absolutely intended."
JOIN THE CONVERSATION!
Whether you're a longtime Shades In Place client from New England, a Florida homeowner looking for quality window coverings, or a fellow entrepreneur navigating a business transition—this episode offers both practical insights and heartfelt inspiration.
From custom blinds and shades to motorized solutions and hurricane protection, our commitment to quality installation and exceptional service remains the same, no matter the latitude!
Get to know Michael Katz here:
https://bluepenguindevelopment.com/
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com