No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
Start Here - Why I'm Talking Into a Microphone Again
Send Us Your Questions & Feedback!
Episode Summary
Welcome to “No Strings Attached,” a podcast dedicated to everyone connected to the world of window coverings—trade professionals, interior designers, homeowners, and enthusiasts eager for honest stories about business, design, and the pursuit of the American Dream.
In this kickoff episode, host Roger Magalhães shares why he’s returning to the microphone. Roger discusses his background, his journey as an immigrant entrepreneur, and what listeners can expect from the show. He introduces the four ongoing series within the podcast—each offering a unique angle on the window covering industry.
What to Expect from the Podcast
Trading Secrets [TS]:
Targeted at trade professionals, installers, and dealers, this series dives into industry tips, hands-on expertise, and lessons from decades of real-world experience.
We Dress Naked Windows [WDNW]:
Perfect for homeowners and design lovers, busting myths and offering smart, stylish, and practical window treatment advice.
Blind Audacity [BA]:
Stories that pull back the curtain on the business—real tales of risk, resilience, and the unpredictable path from immigrant roots to industry success.
Courage Attracts Luck [CAL]:
Inspired by Roger’s upcoming book, this series explores emotional, surprising stories from his journey, with an authentic Brazilian twist.
About Your Host
Roger Magalhães has worn many hats—installer, trainer, speaker, business owner, consultant, author, and now podcast host. Founder of www.shadesinplace.com
and www.tradingupconsulting.com, Roger is committed to sharing knowledge and empowering the next generation in the window coverings industry.
Key Takeaways
- An invitation to learn from hands-on trade insight, bold entrepreneurial stories, and design wisdom
- Real, unscripted stories about chasing the American Dream and building a business as an immigrant
- A show for curious minds, whether you’re picking out shades for your home or running your own installation company
- Community-driven: Listeners are encouraged to send in questions, feedback, and their own stories
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com