[TS] - Details Matter in the Window Treatment Industry Artwork

No Strings Attached – Untangling Conversations About Shady Topics

A podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.

Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.

The voice behind the mic? That’s me—Roger Magalhaes, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.

I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.

This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.

If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.

So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).

All Episodes

No Strings Attached – Untangling Conversations About Shady Topics

[TS] - Details Matter in the Window Treatment Industry

September 08, 2022 • Roger Magalhaes • Episode 15

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Episode Overview:

In this actionable episode, Roger Magalhaes uncovers why the smallest details can make or break success in the window fashions industry—a sector driven by discretionary income, where clients are extra selective about whom they trust.

Roger shares concrete strategies that will help you become a top-tier window treatment installer and earn loyal, repeat clients who refer you with confidence.

Key Highlights and Takeaways

Why Details Matter: Customers in the window fashion industry tend to spend on wants, not needs—which means they expect service excellence and scrutinize every interaction. Going above expectations is the gateway to referrals and repeat business.
Stand Out as a Top-Notch Installer: Roger lays out five concrete tips for standing out from the crowd as an installer—including things you can implement immediately to raise the bar in your professionalism.
Crafting Referrable Experiences: By focusing on meticulous installation and client care, you turn one-time clients into long-term advocates who’ll want to share your name with friends and family.

Roger's Five Winning Tips for Installers

Professionalism: Always communicate clearly, arrive on time, and pay attention to personal presentation.
Preparation: Double-check measurements, product readiness, and tools before every job.
Precision: Execute with care—don’t rush. Make adjustments to ensure a flawless result.
Proactive Communication: Keep clients informed throughout the process and respond quickly to concerns.
Follow-Up: After completion, check in with the client and invite feedback to build lasting relationships.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com